Tree Top
Seve7n Design worked with Tree Top on a number of brand packaging projects. The Orchard Blends and Island Blends brand extensions were developed for Costco and targeted at the ‘on the go’ consumer. Tree Top was looking for a more energetic approach so Seve7n developed a line using custom illustration and invigorating color which harmoniously tied in with the core product line.
Core Line Update
The use of illustration on the Juice Blends lines prompted Tree Top to look to Seve7n to modify their existing core line. Seve7n added a prominent banner for the ’100% juice’ positioning statement and added custom illustration to strengthen the overall look of Tree Top’s core product line.
