Western America
Western America builds trust and integrity through straight talk and conversation. The brand imagery promotes an ability to narrow in on the investment possibilities and open the door to discussion. The mark embodies a powerful reflective quality – what you hear is what we deliver, results are rational, our investment decisions mirror our research.
The open door and its shadow integrate to form the W and A. This concept is a direct and literal take on the property investment business. Strong symmetry creates stability while color provides accessibility.
Seve7n developed the identity, stationery, collateral system, print ads, report templates and trade show graphics for Western America as part of the Mercer Island Group consulting team.
